If you’re like me and spend way too much time online, you’ve probably noticed the increase in Instagram influencers who have added the tag “Fashion Nova Ambassador”. What does that mean and just what are Fashion Nova Ambassadors making? Well, I did some digging to find out.
A Fashion Nova Ambassador is simply a person who is paid to promote the Fashion Nova brand — Fashion Nova, of course, being a popular online clothing store. They rose to fame thanks to their use of social media marketing. Here is a shot of the world-famous Kylie Jenner promoting Fashion Nova.
But they don’t just pay megastars like Kylie Jenner, they also pay smaller influencers. So how much are they paying the less famous Instagram influencers to promote them? According to an article in Businessweek, Instagram influencers are paid based on the total number of followers, as long as they have a certain percentage of engagement. In other words, you can buy all the followers you want, but unless those followers are liking and commenting on your posts, they are worthless.
- If you have 10k-100k followers – $250 per post
- 100k-250k followers – $1,000 per post
- 1.5 million to 50 million followers – $10k per post
- 50+ million followers – $100k per post
An insider once revealed that Fashion Nova and other similar cosmetics companies will often reach out to small micro-influencers (those with 10-100k follower) and offer them free products in return for free promotion and if it goes well, they will offer payment, sometimes as low as $15 a post sometimes as much as $500.
But that being said, the insider said more often than not, you’ll not get offered any real money to post, just free products (if you have less than 100k followers).
If you are interested in becoming a Fashion Nova Brand Ambassador you first must make several posts (for free) tagging @fasionnova and #Novababe on Instagram. Then contact their PR team firstname.lastname@example.org, and profile links to your social media posts and profiles.
Their team will check out how well those posts performed and if they have a decent enough engagement, they will make an offer. Please note that you need to have 5,000 or more followers before contacting Fashion Nova about becoming a Fashion Nova Ambassador (aka a #NovaBabe).
If you have enough followers and your engagement is good enough Fashion Nova will want to work with you. In the end, it isn’t about how many followers you have but how high your engagement is. According to Instagram Business, 60% of people use the platform to discover new products.
Fashion Nova wants to make sure when you are trying to find a new product it’s their product you come across. That’s why they use social media influencers to promote their products. Even if the account is small, (a micro-influencer), if that person’s engagement is high enough, they might still consider a deal. To improve your engagement on Instagram make sure you are not just posting pictures. Instead, take the time to fill out the caption. While the photo may be the first thing to get their attention, it’s the caption that will get them to like or comment.